Miss USA and MTV Make Twitter an Integral Part of the Show

This past week, two big televised events announced that they’ll be using Twitter in a big way to draw fans in on show night. For the first time, The MTV Movie Awards has set aside one category for Twitter only voting. The category is “Best Hero” but the process is a bit backwards. It begins [...]

Source: http://www.marketingpilgrim.com/2012/05/miss-usa-and-mtv-make-twitter-an-integral-part-of-the-show.html

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