72% of Consumers Want Mobile-Friendly Sites: Google Research

Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals.

Source: http://feedproxy.google.com/~r/sewblog/~3/vqzOQcxr7hQ/72-of-Consumers-Want-Mobile-Friendly-Sites-Google-Research

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