You Only Get One Chance To Be Believable

This is part of an advertisement that appeared recently in our local newspaper. It’s an insert from a local law firm promoting a presentation on estate planning. Statements like “we have developed a solution for every problem” fly in the face of believability. No company can make claims like that, and no potential customer believes [...]

This is a post from Matt McGee's blog, Small Business Search Marketing.

You Only Get One Chance To Be Believable

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Source: http://www.smallbusinesssem.com/you-only-get-one-chance-to-be-believable/6491/

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