Google Launches Remarketing in Search in Beta

Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in so marketers can reach the best users, right when they are most interested in acting.

Source: http://feedproxy.google.com/~r/sewblog/~3/DTQjd0vX9zk/Google-Launches-Remarketing-in-Search-in-Beta

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