B2B Marketing Innovation: Why Before What in Social Media Strategy ? B2B Insights from Mack Collier

Determining why your company should engage in a social media plan is one of the first and most important steps.� Working towards the ?what? without the ?why? can result in wasted time, money and set a B2B marketing program off track. Next up in our B2B marketing innovation interview series is Mack Collier, a well [...]

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