There?s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Kenshoo and Resolution Media offer tips for better bidding and targeting.
Source: http://feedproxy.google.com/~r/sewblog/~3/3c-12WIqzv0/Men-Cost-Less-to-Reach-with-Facebook-Ads-Click-More
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