Click Through Rate Optimisation for Brand Keywords

The one keyword that most SEO campaigns never focus on is your brand name. Why would you care about SEO for your brand name if you already rank number one? The problem with ignoring the brand keyword is that quite often we see that clients are either not making the most of their brand search

Source: http://www.branded3.com/seo/click-through-rate-optimisation-for-brand-keywords/

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