Facebook Ads: Women Are More Expensive, But Aren?t We Worth It?

Men are Cheap, that’s the name of a new study from Resolution Media and Kenshoo Social and it could be my favorite study title ever. The study takes a quick look at the gender differences in Facebook ad campaigns and comes to a not so simple “chicken or the egg” conclusion. Here’s how it goes: [...]

Source: http://www.marketingpilgrim.com/2012/09/facebook-ads-women-are-more-expensive-but-arent-we-worth-it.html

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