Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time.
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Source: http://feedproxy.google.com/~r/sewblog/~3/BoS3s9ugJcE/How-to-Create-a-Successful-Global-PPC-Campaign
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