Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales.
Source: http://feedproxy.google.com/~r/sewblog/~3/x3Ha2ktwNns/More-Than-100000-Sellers-Have-Inventory-in-New-Google-Shopping-Model
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