The 3 Ps of Cross Selling in the Cart

Whether or not to show cross-sells or upsells in the cart is a long standing debate. Some believe it’s too pushy or distracting from the main call to action (the juicy checkout button), though it’s an opportunity to keep the customer engaged in shopping and beef up the final sale, especially if they’re “no-brainer” add-ons [...]

Source: http://www.getelastic.com/the-3-ps-of-cross-selling-in-the-cart/

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