Using Web Analytics for PPC Optimization

Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you?re spending all your time in the AdWords and Bing Ads interfaces, you?re missing a big part of the PPC optimization picture.

Source: http://feedproxy.google.com/~r/sewblog/~3/rJ6A1HYIdls/Using-Web-Analytics-for-PPC-Optimization

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